40/40 is continuing the baby celebration by adding BLUE front lighting to there midtown location... Interestingly enough I hear that 40/40 is now closed for renovation, soon to reopen its door with a restuarnt included. And our favorite Brooklynite is now the partner and spokesperson of Duracell batteries so there is a lot to celebrate but of course "Baby Blue" is his greatest creation as said in his dedication track which features his little miss Blue Ivy Carter...
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